A Practical Guide to Expert Negotiating in any Situation


Without a doubt the most helpful negotiation tips I have ever read. I have been a litigator for over 20 years and used the mindsets you described to win a massive mediation for a client of mine. Thanks so much! 

person_icon  Andrew M.

Your class was life changing. It has helped me look at everyday situations in a different light and for that alone it paid for itself.

person_icon  Emile F.

Thank for the materials and such a wonderful class! Beautiful delivery. Nothing is static, everything is flexible. It’s a cheeky intellectual topic, but the real world application is like a game… what doors aren’t open?? How exciting! Perspective officially changed.

person_icon  Sophia R.

Hey, I just wanted to say thanks and let you know that your class on negotiating just saved me almost a thousand dollars on the new car I just leased today. So thanks! I would/will definitely recommend to guys who are serious about bettering themselves to look into your stuff!

person_icon  Alan P.

About the Course


  • The Fundamentals
  • The baseline you need
  • The need-to-knows
  • Biggest mistakes to avoid
  • Key success factors…


  • How to Prepare
  • The power of pre-work
  • How to condition your mind
  • How to know the other side
  • How to know you’re ready…


  • Expert Tips
  • How to get out of your own way
  • The importance of a NO
  • How to read body language
  • Men vs. Women…


  • Real Life Examples
  • Negotiating a job offer
  • Asking for a raise
  • Car/Motorcycle
  • Mattress…

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About the Instructor


Hailing from a long line of serial negotiators, Alex has spent his career building tech startups in the San Francisco Bay area from concept stage to millions of users in roles as an executive and a founder. He has negotiated complex high value partnerships with companies such as Google, Verizon and Apple all the way down to the price of mattresses. Reaching audiences of tens of thousands of people with his classes, seminars and 1:1 coaching, he has taught folks all over the world how to mentally prepare for, expertly manage and win in negotiations of all kinds. In his spare time, he enjoys poker, sandwiches, and teaching negotiation.


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